Abstract:
У статті окреслено напрями розвитку логістики в туризмі та надано дієві рекомендації
для запровадження різних видів логістичних операцій у туристичній галузі в Україні. Сформовано
логістичні тренди у логістиці на найближчу перспективу. Особливу увагу приділено транспортній
складовій у туристичній діяльності. Зроблено акцент на необхідності дотримання безпекових
умов, особливо в період воєнного стану. The article outlines directions for the development of logistics in tourism and provides
effective recommendations for the introduction of various types of logistics operations in the tourism
industry in Ukraine. Tourism is a business related to the organization and conduct of vacations and visiting
tourist attractions. Logistics refers to a set of services that facilitate the physical transportation of goods,
cross-border trade and cross-border business. In both commercial and public sectors, effective management
and information technology solutions are necessary to ensure high-quality logistics. In today’s global
business environment, a country’s competitiveness is determined by its ability to manage logistics.
Reliable supply chains and service provision for sellers are important factors. The complexity of
global supply systems is increasing. The environment is the main attraction for travelers seeking a
tourism product. Landscape, seascape, beaches and climate are examples of natural resources. Various
attractions are also available to tourists, from historical sites to amusement parks. In addition, the tourism
sector offers social attractions, such as interacting with local people and learning about their way of life.
Logistics trends in logistics for the near future have been formed. Special attention is paid to the transport
component of tourist activity. Emphasis was placed on the need to observe security conditions, especially
during martial law. Modernization of the infrastructure of the passenger complex of transport through the
creation of a system of passenger transport hubs in the country is a progressive direction of the logistic
trend of the future.
Logistics trends in logistics for the near future have been formed: warehouse simulation,
flexibility of logistics, automation of robotic processes, analysis of large volumes of data, sustainable
development and green logistics.
The future of the tourism industry involves safety, as well as taking into account a complex of
social, environmental and other factors. Tourism is largely dependent on the destination or new location
and marketing strategies to promote tourism products. The process of customer behavior in the tourism
industry changes as a result of trends or tendencies, including those imposed on potential tourists with the
help of modern effective marketing technologies.
