Короткий опис(реферат):
Розглянуто концептуальні засади та особливості розвитку блогосфери в умовах
повномасштабного вторгнення загарбника на територію української держави. Зокрема, акцентовано
увагу на проблемі розмивання експертного знання у структурі блогерського контенту та феномена
дезінформації як латентної функції, що реалізується блогерським середовищем та сприяє
неадекватному формуванню громадської думки споживачів контенту. Як теоретико-методологічне
підґрунтя дослідження блогосфери застосовано комплексний соціально-конструктивістський
підхід. У межах зазначеного підходу розглянуто різновиди блогів, структуру блогів, явні та латентні
функції блогосфери. Проблема дезінформації та розмивання експертного знання проілюстрована
результатами опитувань громадської думки. The article examines the conceptual foundations and features of the
development of the blogosphere in Ukrainian society in the conditions of a full-scale invasion of the invader
into the territory of the Ukrainian state. In particular, attention is focused on the problem of the erosion of
expertise in the structure of blogger content and the phenomenon of disinformation, as a latent function
implemented by the blogger environment and contributing to the inadequate formation of public opinion of
content consumers. A complex, constructivist approach is proposed as a theoretical and methodological
basis for the study of the blogosphere. Within the framework of the mentioned approach, the types of blogs,
the structures of blogs, and the explicit and latent functions of the blogosphere are considered. The problem
of misinformation and erosion of expert knowledge is illustrated by the results of public opinion polls. It is
noted that in the conditions of war, the consumption of information through the Internet – social networks
increases. The urban population is more active than the rural population. The blogosphere is an active
communicative environment for the reproduction of information. The traditional expertise of
representatives of certain fields of knowledge and practice is losing popularity, and instead, the more
relevant opinions and advice of bloggers who are not specialists in the field they cover. The blogosphere
combines these two expert environments, thereby forming a certain information culture, which is a weapon
in the information war. In such a situation, the task of content consumers is to learn to recognize true
information and prevent the spread of disinformation. On the other hand, the Internet provides an
opportunity for an individual to realize himself, to find his audience, and to exercise the right to freedom
of speech. A new concept is emerging – an expert/opinion leader. The expertise of such a leader is
determined by the number of subscribers, and this is one of the criteria on which trust in the content
consumer expert is based. The blogosphere forms a new quality of expert environment and knowledge, an
alternative way of mass communication and interpersonal communication in particular.
