Improvement of the tourism industry management due to introduction of new trends and types of tourism

Abstract

Today’s extremely difficult conditions dictate their own behavior and the survival of business in any field. The situation in tourism business has become the most difficult. Therefore, there is an urgent need to find new alternatives to existence and development. Quite a lot of studies, both foreign and domestic, are devoted to the analysis of the needs of a modern tourist and the search for new trends in the tourism industry to meet them. However, they do not cover all external factors that may affect the specifics and development of tourism, in particular those related to military actions, which take place in Ukraine. The authors in their study emphasize the essential need for digital transformations and the development of digital culture. Since digitalization is the fastest way to detect, respond to and adapt to internal and external changes. The authors propose the stages of tourism industry development, which show the changing preferences of tourists over the past 20 years, provide existing major types of tourism, the current global trends are considered in detail, which appeared due to growing individual consumer needs and the COVID-19 pandemic. There is also a list of future types of transformation of tourists, the emergence of which is designed for the period up to 2030. These types take into account almost all the preferences, needs and goals of consumers of tourist services. The authors also proposed a new type of tourism, based on military actions in Ukraine and their consequences, which may become a future trend of the tourism industry. The emergence of new destinations and the use of global trends is another additional opportunity to attract new consumers to the tourism business and earn extra income through the introduction of new types, new tours, visiting special places and a whole range of the best quality services.