Onishchenko, V.; Seryogin, O.; Batmanghlich, C.; Онищенко, В.; Серьогін, О.; Батмангліч, К.
(ДДУВС, 2022)
Specific features of pharmaceutical marketing, in which the patient is the main
one, are defined. It is shown that the most relevant for Ukrainian pharmaceuticals is the
implementation of the concept of social and ethical ...